Find the choice inside the question.
“Should I launch?” hides several different commitments. A full launch, a four-week test and waiting until current work is delivered are three distinct options.
Which of these three directions should receive the next month of attention?
For your decision: name the options and the period they cover in one sentence.
Name what must stay intact.
Every attractive option has a cost. The founder’s existing delivery dates and six-hour allowance are useful boundaries. A plan that quietly borrows from either is a different plan.
For your decision: choose one commitment you are unwilling to hide or trade away.
Look for the unknown that matters.
The next useful question is whether a defined audience will take a concrete step. General enthusiasm may be pleasant, but it does not answer that question.
For your decision: identify the one fact that would change your direction.
Make the strongest case against your favourite.
A small test sounds sensible. It can still consume launch-sized attention if the founder keeps adding features and conversations. The counterargument improves the test: one audience, one offer and one clear end.
For your decision: describe how your preferred option could fail on its own terms.
Choose a next move with an ending.
Write the test, its time limit and the signal that would justify continuing. If it cannot fit the six-hour allowance, defer it. The next step should produce useful evidence without silently becoming the whole commitment.
For your decision: record the action, the stopping point and what would make you change course.
