Our approach

Work the question
until the choice becomes clearer.

A good answer starts by finding the actual decision. Here is how we turn an open loop into something you can examine.

An original Congaso guide. Updated 12 October 2026.

Sunlight reaches between tall trees in a woodland.

Find the choice inside the question.

“Should I launch?” hides several different commitments. A full launch, a four-week test and waiting until current work is delivered are three distinct options.

Which of these three directions should receive the next month of attention?

For your decision: name the options and the period they cover in one sentence.

Name what must stay intact.

Every attractive option has a cost. The founder’s existing delivery dates and six-hour allowance are useful boundaries. A plan that quietly borrows from either is a different plan.

For your decision: choose one commitment you are unwilling to hide or trade away.

Look for the unknown that matters.

The next useful question is whether a defined audience will take a concrete step. General enthusiasm may be pleasant, but it does not answer that question.

For your decision: identify the one fact that would change your direction.

Make the strongest case against your favourite.

A small test sounds sensible. It can still consume launch-sized attention if the founder keeps adding features and conversations. The counterargument improves the test: one audience, one offer and one clear end.

For your decision: describe how your preferred option could fail on its own terms.

Choose a next move with an ending.

Write the test, its time limit and the signal that would justify continuing. If it cannot fit the six-hour allowance, defer it. The next step should produce useful evidence without silently becoming the whole commitment.

For your decision: record the action, the stopping point and what would make you change course.

Keep the reasoning.

When the facts change, you want to know why you chose, what you expected and which assumption needs another look.

Make your own decision page